Jake's Wayback Burgers

Directors of Operations focus and work exclusively within their designated territories. They help with new store construction/facilitation, field training, and most any other support. They also perform QSC reports for their territory's stores.

The NAFC, made up of franchise owners nationwide, helps all Wayback Burgers franchisees keep up with new developments in the marketplace. Regional activities are an important part of our continuing education program. This program helps keep you informed on a variety of subjects and provides an opportunity for you to interact with other franchisees and the Wayback Burgers management team.

Your franchisee partnership with Wayback Burgers marketing begins with your initial training program. Each new franchisee meets with the team to understand the importance and process of a grand opening, analyzing the competition, local store marketing, etc. and that partnership is further developed once the new store opens. Throughout the year, you'll receive promotional kits featuring our national corporate initiatives to increase traffic/sales. You'll also receive operational builds, best practices and tips that will enhance your store's performance. The Marketing Team also creates all national print, radio and TV ads and provides those to the markets/co-ops. Since marketing initiatives are key to any successful business, our Wayback Burgers team is always available to help integrate national campaigns with your local store's plans and needs.

The P&SC department works with the President, Field Operations, Research & Development and Advisory Committees to source, evaluate and secure competitive pricing for all existing and new products. The department also coordinates distribution channels for all products and negotiates distribution margins over landed cost for each product category to ensure competitive pricing for all available products for franchisees.

To ensure that all Wayback Burgers are supporting the brand appropriately, Directors of Operations or other authorized representatives are required to visit their designated stores every 90 days for inspection. These thorough reviews of the premises and operations help confirm that our high standards, which have helped drive customer loyalty for 19 years, are being met.